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The Epic Summer Road Trip to Loosen Up a Big Bank’s Image

The Epic Summer Road Trip to Loosen Up a Big Bank’s Image

July 7, 2016
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Calling the crazy-idea department…a U.S. Bancorp-branded bus is more than halfway through a cross-country, social-media-tracked journey to promote community development and alter its profile. It's an example of the new style of reputation-oriented marketing being pursued by banks.

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