Demystifying Mobile for Lenders
September 9, 2015
If you Google "mobile marketing" you get almost 400 million results. It's quite the buzzword. But what is mobile marketing? And why should lenders be paying attention?
Mobile marketing is simply the top-down strategy of putting the right information, in the right place — currently a smartphone or tablet — at the right time. When you consider that the process of house hunting puts people outside of their home, beyond the reach of their computer, you…
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